Team

Founder-led, start to finish.

Our founders span Princeton Engineering and Economics, Duke PhD in Decision Science, five NFL seasons, and multiple years in consulting.

Our story

Palmer28 was founded by leaders who have studied and taught at the nation’s top universities and believe in the power of rigorous science to power real decisions. Before there was a business, our founders came together over a shared joy in tackling some of industry’s toughest computational problems. Today, we bring that same expertise and enthusiasm to every problem we solve.

The name comes from two ideas. Palmer is an ode to the University and town that shaped us, and twenty-eight is a perfect number, the sum of its own divisors: 1 + 2 + 4 + 7 + 14, which is our mark.

Founders

Jake McFadden

Jake McFadden

Co-Founder

Client Engagement, DevOps, & Product

Jake began his career as a consulting actuary at Mercer building data systems, pricing models, and decision software for institutional lenders and asset managers. As a founder, he embeds himself inside of organizations to make sure the business criteria are fully understood and that the solutions delivered are exceeding expectations. He studied economics and finance at Princeton.

Seth DeValve

Seth DeValve

Co-Founder

Engineering & Machine Learning

Seth studied mechanical and aerospace engineering at Princeton, where he was a team captain, and went on to play five seasons in the NFL. He worked in risk management at NRG Energy before co-founding Palmer28, where he turns research-grade methods into production systems. He leads engineering and machine learning at Palmer28.

Levi DeValve

Levi DeValve

Co-Founder

Optimization & Decision Science

Levi is an Associate Professor of Operations Management at the University of Chicago Booth School of Business. His research on inventory, fulfillment, and matching in networks appears in Management Science and Operations Research and won first place in the 2023 INFORMS Junior Faculty paper competition. He holds a PhD in decision sciences from Duke and a BS in mathematics, summa cum laude, from UConn.

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